When Hanna Ali decided to study industrial design, she originally wanted to make sneakers. Growing up in Miami with her Guyanese family, she was immersed in a provocative hub of art, culture, and luxury. (During her early career as a painter, Hanna was an apprentice of the multidisciplinary artist Derrick Adams, and her work was showcased in a student exhibition at The Met.) As a teenager, Hanna had already developed a preference for “engaging with the consumer and designing something for a person,” as she explains, something she felt was overlooked by architects because they weren’t typically concerned with “the user going through that space.”
While attending the Design and Architecture Senior High in Miami, the same school where the renowned artist Daniel Arsham is an alum, Hanna started to envision herself designing retail stores for companies like Nike. After graduating, she went on to pursue a bachelor’s degree in industrial and product design at ArtCenter College of Design in Pasadena, California. But the deeper that she got into it, the more Hanna realized how exclusionary the nature of capitalism-driven product design was, so she pivoted toward spatial design instead. “I wanted to have everybody be invited into the artwork that I was creating,” she says.
Stage design provided another avenue into that territory, which Hanna had the opportunity to do in 2019 for the DJ and producer Diplo at Coachella. But her big break came a few months later, when she received a life-changing call for a client that would later be revealed as Kanye West. (Hanna was recruited by a friend to help design prototypes for a top secret project.) She adds, “I worked with them for a month, but left because I had my next semester of school coming up.”